All entries
Eight decisions,
written down.
Formulation
Formulation
Why the vitamin premix is in there
- A greens base alone leaves real gaps in B12, D, iodine and selenium
- Whole food purism sounds better than it performs on a blood panel
- The premix closes four gaps that no amount of spirulina will
Formulation
Formulation
Two fibres, not one
- PHGG and chicory inulin feed different flora
- Inulin alone at full dose is the usual reason people quit greens
- Half a scoop for three days solves almost every complaint
Sourcing
Sourcing
Juiced grass beats milled grass
- Juicing drops the indigestible cellulose and keeps the chlorophyll
- Milled leaf is cheaper per kilo and looks identical in a pouch
- You can taste which one you bought
Sourcing
Sourcing
Algal DHA, not fish oil
- Same omega-3, no marine supply chain and no fish burp
- Microencapsulated so it survives a dry powder
- Vegetarian by consequence, not as a marketing line
Standards
Standards
What a third party test actually covers
- Heavy metals, microbes and identity, per batch
- A certificate for one batch is not a certificate for yours
- Ask any brand for the batch number on your pouch
Standards
Standards
Why there is no proprietary blend
- A blend name is a way to hide how little is inside
- Every ingredient gets printed in pack order, in full, when the batch opens
- The tradeoff is that our formula is copyable, and we accept it
Practice
Practice
Twenty-four days, not thirty
- A pouch is 24 servings because that is the honest count
- Thirty day claims usually mean a smaller scoop
- Count servings, not days, when you compare labels
Practice
Practice
Consistency beats the perfect stack
- Nine bottles on a shelf is a system nobody runs for a year
- One scoop is a system people actually keep
- The best formula is the one still being taken in month six
