A percentage
- Turmeric standardised to 95% curcuminoids
- 255 mg of that extract carries 242 mg of curcuminoids
- Raw turmeric root runs between two and five per cent
Every amount printed on this site is arithmetic on a formulation sheet. This page shows the whole method, including what we refuse to publish.

A pouch holds 360 g and 24 servings, so one level scoop is 15 g. Take the weight of an ingredient in a 1 kg batch, multiply by 0.015, and that is what one scoop carries. Nothing else goes into it.
Most botanical ingredients are extracts, and an extract is only as good as the percentage printed against it. Two kinds appear on our labels.
If a batch certificate does not carry the assay, we do not publish a figure for what that ingredient delivers. It would be the easiest number on the page to inflate, so we print nothing instead and name the ingredient anyway.
Some figures sit beside a food, because milligrams mean nothing on their own. A cup of green tea, an egg, a punnet of blueberries. Those come from published food composition tables, and they are there to give you a sense of scale.
They are not equivalence. A punnet of blueberries is not a scoop of Signal, and a scoop of Signal is not a punnet of blueberries. Whole food carries things no powder does.