Everything on the SWATVA journal is written by someone at SWATVA and published under their name. No agency, no ghostwriters, and no articles attributed to a brand rather than a person.
Most supplement content in India is unsigned. That is convenient for the publisher, because nobody owns a claim that turns out to be wrong. We would rather each piece carried a name, so that if something here is inaccurate you know who to write to.
Corrections go to hello@houseofswatva.com and we will fix the piece and say what changed.
Writes on how supplement labels are constructed and what the numbers on them are doing. Pieces on proprietary blends, serving size and ingredient forms.
Writes on what the research on an ingredient does and does not support. Pieces on standardisation, ingredient versus product research and caffeine-free focus ingredients.
Writes on Indian supplement regulation and what the first pouch is actually like. Pieces on FSSAI licences, amla and the first week.
Writes on how to decide whether a product suits you. Pieces on greens powder versus multivitamin, prebiotic fibres and whether you need one at all.
Writes on what a product costs to make and why. Pieces on pricing, fillers and flow agents and storage in Indian humidity.
Writes on batch testing and the paperwork behind it. Pieces on heavy metals, Certificates of Analysis and extract ratios.
The journal is here, and the glossary defines the terms it uses.
