All live, all interactive. Hover and click them. None of these is the last one rebuilt; they are five different ideas about what the first screen should do.
The page itself is the choice. No wordmark, no shared ground. Hover a side and it takes the screen.
No pack shot at all. The first thing anyone sees is the full ingredient list, set as type. The brand thesis as the opening frame.
Type only. No product until a choice is made. Every supplement site opens on a pack shot; this one refuses to.
The hero is a spec sheet. Three figures per product before a word of copy, so the positioning lands before the pitch does.
Leads with the offer rather than the formula. The product choice becomes a detail of applying.
55
We blend once, for fifty-five people, and publish the batch documents against the code on your pouch. Nothing is charged to apply.
The scoop drawn at its real physical size on the screen, with a millimetre rule beside it. Tactile rather than informational, and nobody in the category does it.
Shown at actual size. One of these, once a day, in cold water. Twenty-four of them in a pouch.
Motion first. Three rows of ingredient names run across at display size behind a fixed card. The formula is the wallpaper.
Places the two products in time rather than in a category. Not what they are, when they are.
No pack shot. The glass fills in the colour of whichever you pick, so the choice is demonstrated rather than described.
Laid out like the front of a bulletin rather than a shop. Says publication, which is what a brand that prints ledgers and batch documents actually is.
